CLIENT IS NOT MUSIC.

SERVICE Identity

We have been working with the record label, Is Not Music. to design an identity that encompasses a broad approach to music production. The new company wanted a brand mark that referenced an umbrella because of its overarching and multifaceted approach.

Foghorn created a mark that evokes the companies orbital approach to collaboration, experimental music notation, and of corse, an umbrella. Pointing towards René Magritte’s “The Treachery of Images”, additional assets play with the image or music or word not being the thing it says it is.