CLIENT
PEGG / BRASSLAND RECORDS

SERVICE
Identity Design: Logo, Web, Print & Visuals

Foghorn Studio. is leading creative direction across all digital and print content for the debut of PEGG—a new music project rooted in louche rhythms, surrealism, and a kind of aristocratic absurdity. Working closely with the band, producers, and label Brassland, we’re building a cohesive visual world spanning album artwork, social media, and a growing suite of music videos.

The project began with the creation of silicone replicas of frontman Xander Duell—part death mask, part wax museum curiosity. The resulting images anchor the album’s visual identity, evoking the uncanny with a wink. As PEGG creeps into public view, so too does a body of work that’s equal parts sonic experimentation and image-making theatre.

Foghorn’s music video work draws from intimate dialogue with the artist, as well as broader aesthetic and cultural research. Some concepts emerge directly from late-night voice notes; others take shape through our own creative provocations, always in dialogue with the music’s themes of isolation, performance, and playful estrangement.

This is not just content. It’s a living mythology in the making.