CLIENT
RAE’S

SERVICE
Identity

Rae’s, a cozy upstate restaurant with a loyal following, had a logo lovingly created by the owners but needed help getting it across the finish line. We stepped in to refine the mark for clarity and scalability while expanding it into a full identity system with vintage-inspired typography, a warm, analog color palette, and a playful brand voice. We then applied the design to everything: a new website, business cards, postcards, matchbooks, menus, and outdoor signage. The result is a brand that feels timeless and personal—rooted in memory, ready for the future.